Photographer: Stephen & Rebecca

Creative Systems Architect
I build the systems that make creative work.
With a background rooted in the fast-paced world of global beauty and consumer goods, I partner with executive marketing and creative leaders to design operating models that enable better creative, faster decision-making, stronger cross-functional alignment, and measurable business impact.
Where creative excellence meets operational precision.
Brand Stories Told
Client-side and agency-side, I've developed creative work and told stories for some of the world's top brands.
About Me

Elissa Strell
Creative Operations Leader
With a career built out of relationship-building, brand ambassadorship, and creative advocacy, I bridge the gap between high-level ambition and execution, ensuring your creative content "engine" runs with the same precision and elegance as your products.
From content strategy to project leadership and execution, I have led global teams to excellence for a host of discerning clients including Tom Ford Beauty, Shiseido Americas, Estée Lauder (Clinique) Goldman Sachs, Verizon, MetLife, and Bacardí.
A lifelong New Jersey resident, I hold a BA in Broadcast & Digital Communications from The George Washington University.
People are Talking...
How I Can Help You

Creative Operational Modeling
Transform in-house creative chaos to creative calm with implementation of scalable content production workflows, AI-led automation, and change management solutions tailored to your team's specific needs.
Account Management
Focusing on business outcomes over deliverables, I act as an extension of your business. A strategic partner who listens to the client's needs, I take the time to understand your business priorities, challenges, and goals, and offer thoughtful guidance toward developing high-performing content.

Photo & Video Shoot Production
Plan it. Shoot it. Produce it. Share it. Across your most important media channels, I oversee the end-to-end production lifecycle to ensure high-velocity content creation remains on-brand, on-budget and optimized for multi-channel growth.
Vendor/Agency Management
Looking for the right agency partner but don't know where to start? I can help you identify the challenge, write the RFP brief, and source the right vendors--building the right pricing model--for your team's needs.

Creative Project Leadership
A project management team is only as good as the leaders who guide them. From proper planning to making business decisions, I partner with stakeholders on alignment first, execution second.

Proofreading / Copy Editing
With over 15 years of marketing campaign experience, I'll ensure your brand voice is consistent and carries editorial precision at every touchpoint.
The real act of discovery consists not in finding new lands but in seeing with new eyes.
- MARCEL PROUST
Beauty Production (click images)


















Video Highlight: Clé de Peau x Benjamin Puckey
Art is not what you see, but what you make others see.
- EDGAR DEGAS